Beverage Brand Representation
Securing distribution is only the beginning. We help emerging and established beverage brands turn placement into performance — building distributor focus, account relationships, and sustainable depletion growth across Florida. From in-store tastings to full-scale statewide distributor management, we have a package to fit where you are and where you're headed.
Your Boots on the Ground in Florida
What I'm Drinking, LLC acts as your dedicated sales team in the Florida market. Using the art of consultative selling, we get your brands in front of the right buyers — on-premise and off-premise — and build the kind of lasting relationships that drive sustained growth. We can also serve as your full-service distributor manager, handling the day-to-day coordination so you can focus on marketing and making great wine and spirits.
Why Work With Us
Your brand gets lost in a consolidated distributor world
Mergers have left fewer reps covering more brands. We stay in front of your distributor team — attending GSMs, running work-withs, and holding them accountable to your goals.
Distributors focus on what already sells
High-volume SKUs and nationally mandated brands get the attention. We make sure your brand stays on their radar and earns its place on the priority list.
Standing out in a crowded market takes strategy
We sharpen your positioning, identify the right target accounts, refine pricing, and build presentations that get buyers to say yes.
A fraction of the cost of a full-time hire
A dedicated state sales manager can run $150K or more all-in. Our representation packages deliver the same market presence at a significantly lower investment.
We know how distributors think — because we were one
With over 25 years on the distributor side, we understand their priorities, their pressures, and exactly what it takes to earn their focus.
Inventory problems kill momentum
We know how to forecast demand, account for lead times, maintain appropriate safety stock, and communicate new business wins before they create supply gaps.
Florida is not one market — it's many
We know which accounts build brands, how restaurant trends move through different cities, where tourism drives volume, and how each distributor territory operates.
You'll get the truth, not just good news
If your pricing is off, your packaging isn't landing, or a market isn't ready for your brand — we'll tell you. That kind of candor is hard to get from an employee.
What We Do
Brand Representation
We represent your brand to beverage directors, buyers, and decision-makers at restaurants, hotels, bars, and retail accounts throughout Florida. Every pitch is tailored, every relationship is genuine.
Distributor Management
Navigating the three-tier system is complex. We manage your distributor relationships — keeping your brand top of mind, tracking performance, and ensuring your goals are being met at every level.
Market Development
From identifying the right accounts to executing in-store tastings and staff trainings, we build your brand's footprint strategically and sustainably across the Florida market.
Consultative Selling
We don't just push product — we listen, understand the buyer's needs, and position your brand as the right solution. This approach builds trust and long-term placement.
What Our Partners Say
"I have had the opportunity to work with Ken for over 25 years. I have always found him to be proactive and hardworking. He has exceptional interpersonal skills. He knows the Florida market well and has been very helpful in developing strategies for success."
Timm Crull
President, The Terraces Winery
"Ken's ability to build genuine relationships while also maintaining a high level of service is rare. He understands the pace and demands of the restaurant industry and consistently delivered support, solutions and thoughtful recommendations that helped our business succeed."
Michelle Lefkowitz
Owner, Salute Market
Let's Talk About Your Brand
Whether you're looking to enter the Florida market or deepen your existing presence, we'd love to hear about your brand and explore how we can help.
Get In Touchor email [email protected]